My role

As the first design hire of a startup, I directed and designed its core visuals and experiences. From OpenOven's brand identity, landing page, app concept, design system all the way to the social media templates and newsletters. 

We've grown from a 3 to a 5-person start-up, and I look after 1 other designer. Each one of us wears multiple hats to keep the company moving forward. I also perform in the spaces of brand and product strategy, marketing and product management.

Makings of a new brand

Building online presence

Creating a concept from 0-1